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Added: 18th April 2015

What They Asked For:

A way to celebrate the opening of the new Bench store at Dalton Park.

What We Did:

Independent Events provided a variety of entertainment and prom.... View Details

""We are delighted with the results of the activity provided by Independent Events to launch our newest store Bench. The aim was to give the store a great start and official welcome to the centre. The team at Independent events really got under the skin of the brand to make sure the activity was perfectly tailored for the store and their customer profile. The day was a great success in terms of event management and also driving sales. Operationally the set up and execution was all very smooth and the results exceeded all targets""

Louise Thompson - Marketing & Communications Manager - Dalton Park | Durham in Co Durham

Added: 21st December 2014

What they asked for:

An exciting and entertaining experiential family event to celebrate the 2013 Christmas Lights turn on.

What we did:

IE pulled out all of the stops.... View Details

Dalton Park | Boldon Colliery in Tyne and Wear

Added: 13th December 2014

What They Asked For:

A live shopping centre activation to tie in with a series of Christmas celebrations throughout December, increasing brand awareness and footfall to the outlet centre .... View Details

Dalton Park

Added: 8th December 2014

What they asked for:

An experiential activation to increase the reach of the "Don't Cancel Christmas" online campaign, quiz, video and #DontCancelXmas hashtag on Twitter and.... View Details

Road Respect

Added: 13th November 2014

What they asked for:

An pop up shop experiential activation to expand and increase the overall reach of So You Think You Can Drive and #ladsvlasses online competitions.

What we .... View Details

"“Eldon Garden are thrilled to be able to host the Road Respect pop up shop in our centre for the first time. It’s such good fun for drivers whilst getting a very serious message across, especially at this time of year. We hope it will make drivers in our region more aware as many of our customers drive to Eldon Garden and we hope this will ensure visitors to our centre get to and from Eldon Garden safely. We encourage all of our customers to come and take up the challenge!”"

Rachael Mallaburn - Centre Management Assistant - Eldon Garden | Newcastle in Tyne and Wear

Added: 9th October 2014

What They Asked For:

A set of experiential marketing activations within the business sector, targeting employers and employees to encourage drivers to take positive environmental action s.... View Details

Go Smarter to Work

Added: 18th September 2014

What They Asked For:

An exciting and engaging way to promote the go-smarter to work campaign through experiential events.

What We Did:

Professional brand ambassadors w.... View Details

Go Smarter to Work

Added: 15th September 2014

What They Asked For: An exclusive experiential event to encourage the student demographic in to Dalton Park. What We Did: Deployed brand ambassador teams to Teesside and Sunderland Univers.... View Details

Dalton Park

Added: 30th August 2014

What they asked for:

A family experiential activation to entertain the shoppers of Dalton Park.

What we did:

A team of 6 costumed character actors played Alice, Mad .... View Details

Dalton Park | Boldon Colliery in Tyne and Wear

Added: 5th August 2014

What They Asked For:

A series of memorable experiential activations for Tyne & Wear Metro's 42 days of summer campaign, a campaign offering fun and exciting things to do in the No.... View Details

Tyne and Wear Metro | Newcastle in Tyne and Wear

Added: 5th August 2014

What They Asked For:

To increase awareness of Northumberland College courses in targeted areas throughout the North East through the use of social media and live events.

What We.... View Details

"I think the campaign was great fun and has captured the awareness of some new prospects."

Gillian Symington - Marketing & Communications Manager - Northumberland College

Added: 2nd July 2014

What they asked for:

A set of creative and experiential activations to promote and run alongside the Road Respect #IdiotIsAChoice campaign, promoting road safety awareness using the newes.... View Details

"The AR experience for Road Respect, helped the campaign continue to push boundaries.  It was innovative, fresh and most importantly it made impact.  Road Respect has prided itself on innovation in Road Safety, so it’s always a challenge, but this was achieved with the augmented reality experience.  "

"IE didn’t just look at something that was cool (which it was), they wanted something that would make a difference and engage people in the issue of road safety."

Jeremy Forsberg - Spokesman - Road Respect