Chinese New Year in Manchester With TsingTao Beer

Added: 4th February 2016

What They Asked For

High calibre promotional staff to bring in the Chinese New Year with Tsingtao Beer in Manchester.

What We Did

Using our rigorous selection process, we selected, interviewed and recruited 4 brand ambassadors from our North West core team to work the 3 day campaign.  Yang Sing Restaurant in Manchester was the location and to welcome in The Year of The Monkey, our Manchester promotional staff were on hand to entertain guests with ping pong tables and Instagram frames for photos used on social media.

Guests could not only enjoy the ping pong and try to beat the robot and win themselves a free pro ping pong table, but they were also treated to a dim sum from the restaurant and a chilled Tsingtao beer to wash it down.  As well as thoroughly enjoying the ping pong and keeping visitors entertained throughout the activation, our promotional models were also on hand to man the bar and carry out data capture duties for the client.

Outcome

The client was extremely pleased with the results of the activation, with 3000 visitors to the “ping pong restaurant” over the 3 days.  Social media was alight with photos from our brand ambassadors and the client, detailing the fun everybody had bringing in The Year of The Monkey.

"“All the staff provided by Independent Events were of the highest calibre, their appearance, enthusiasm and professionalism were highly admirable and ensured that the activity was a huge success. I would have no hesitation in recommending Independent Events and we look forward to working with you again in the near future”."

Jamie Collin - Brand Activation Manager

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