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Road Respect Canny Taxi Activation

Road Respect Canny Taxi

Added: 4th December 2015

What They Asked For

An experiential campaign linking in to the #BeHomeForChristmas online hashtag to support the Road Respect Christmas Drink Driving campaign.

What W.... View Details

Road Respect | Newcastle in Tyne and Wear

DFDS Seaways 2 for 1 Amsterdam Activation

DFDS Seaways

Added: 11th October 2015

What They Asked For

A way of promoting the new DFDS Seaways two for one Amsterdam mini cruise offer.

What We Did

Provided fun and exciting promotional models to hand o.... View Details

DFDS Seaways | Sunderland in Tyne and Wear

Rugby World Cup Bar Tour With Road Respect

Road Respect Brand Ambassador

Added: 6th October 2015

What They Asked For

To spread awareness about drink driving during the time of the Rugby World Cup which was hosted in Newcastle City Centre.

What We Did

Provided prom.... View Details

Road Respect

Metro Rugby World Cup Activation

Metro Rugby World Cup Activation

Added: 3rd October 2015

What They Asked For

A way of raising brand awareness and improving the brand image of Metro Tyne & Wear, taking advantage of the increased interest in the city due to Newcastle being .... View Details

Tyne and Wear Metro | Newcastle in Tyne and Wear

Northumberland College 2015 Enrolment Activation

Northumberland College Enrolment

Added: 21st August 2015

What They Asked For

To increase brand awareness for Northumberland College among a core demographic of young students looking at their options after finishing school.

What We Di.... View Details

Northumberland College

Road Respect Oculus Rift Summer Campaign

Oculus Rift Road Respect closeup

Added: 18th July 2015

Road Respect Oculus Rift Summer Campaign Video from Independent Events on Vimeo.

What They Asked For

A long running experiential campaign sp.... View Details

Road Respect

Go-Smarter To Work Northumberland

Go-Smarter To Work Northumberland

Added: 9th July 2015

What They Asked For: A way of directly engaging with Northumberland based businesses to promote the Go Smarter To Work campaign, encouraging Northumberland employees to travel "smarter".... View Details

Go Smarter to Work

Johnston Press National Rebrand

Ayr

Added: 16th March 2015

Venues / Locations:

Asda, Morrisons and Tesco stores covering areas such as Peterhead, Portlethen, Stonehaven, Banchory, Fraserburg, Inverurie, Carnoustie in Scotland.

What the.... View Details

Johnston Press

Tyne & Wear Metro Freshers Activity

Metro Freshers Activation

Added: 9th March 2015

What They Asked For:

To promote a Metro discount card offer of a free weeks travel for students.

What We Did:

Firstly we despatched teams of our best brand ambassadors.... View Details

Nexus | Newcastle in Tyne and Wear

Road Respect Christmas Grotto Activation

Road Respect Christmas Grotto

Added: 8th December 2014

What they asked for:

An experiential activation to increase the reach of the "Don't Cancel Christmas" online campaign, quiz, video and #DontCancelXmas hashtag on Twitter and.... View Details

Road Respect

Road Respect Augmented Reality Campaign

Road Respect Augmented Reality

Added: 2nd July 2014

What they asked for:

A set of creative and experiential activations to promote and run alongside the Road Respect #IdiotIsAChoice campaign, promoting road safety awareness using the newes.... View Details

"The AR experience for Road Respect, helped the campaign continue to push boundaries.  It was innovative, fresh and most importantly it made impact.  Road Respect has prided itself on innovation in Road Safety, so it’s always a challenge, but this was achieved with the augmented reality experience.  "

"IE didn’t just look at something that was cool (which it was), they wanted something that would make a difference and engage people in the issue of road safety."

Jeremy Forsberg - Spokesman - Road Respect

Copper and Breathalyser Popup Shop at intu Metrocentre

Road Safety Popup Shop Metrocentre

Added: 19th June 2014

What they asked for:

Provide an experiential link to the digital output of the Road Respect #PlayItSafe campaign surrounding the World Cup. 

What we did:

Opened u.... View Details

Gateshead in Tyne and Wear

 

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