Added: 25th April 2016

What They Asked For

Experienced bar staff and mixologists to work on their Airclad popup bar at the Crabbies Grand National in Liverpool.

What We Did:

The Airclad popup bar took place in Chavasse Park, Liverpool at the very top of Liverpool One, during the Crabbie’s sponsored Grand National.  We selected 4 members of experienced and fun bar staff to take part in the 4 day activation, as well as a professional mixologist.

The event ran from 11am until midnight on each of the 4 days and it was important that we recruited staff members who were able to carry out every activation day successfully.  The teams had to be experienced in bar work as they would be representing the event sponsors in Crabbies and also serving a range of bespoke drunks made specifically for the activation.

Bar staff provided by Independent Events were on hand throughout each of the event days, supported by two mixologists, flaring up a storm and offering an array of specially designed Grand National cocktails which were specifically created for the event.  Crabbies very own donkey derby took place on Friday and Saturday in the popup bar in the sky, along with a selection of old school racing arcade games.

Outcome:

The staff at Crabbies were very impressed with the staff provided by Independent Events, with Jamie Collin, Brand Activation Manager of Halewood International saying of the activation: “For the build up to the Crabbies Grand National we placed our branded Crabbies airclad in the heart of Liverpool and in the extremely popular Liverpool ONE shopping centre. Independent Events once again supplied the promotion staff who were fantastic and really brought the activity to life, the staff were energetic and really embraced the brand and the whole Crabbies Grand National experience which generated a buzz to the consumers who not only visited the air clad but around the shopping centre in general. IE also supplied the bar with mixologists who showed off their skills and flare by serving up special cocktails using a variation of Halewood International spirits and brands”.

"“For the build up to the Crabbies Grand National we placed our branded Crabbies airclad in the heart of Liverpool and in the extremely popular Liverpool ONE shopping centre. Independent Events once again supplied the promotion staff who were fantastic and really brought the activity to life, the staff were energetic and really embraced the brand and the whole Crabbies Grand National experience which generated a buzz to the consumers who not only visited the air clad but around the shopping centre in general. IE also supplied the bar with mixologists who showed off their skills and flare by serving up special cocktails using a variation of Halewood International spirits and brands”."

Jamie Collin - Brand Activation Manager - Crabbies

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