Added: 11th April 2016
In celebration of this year's Grand National, Crabbie's Alcoholic Ginger Beer have carried out a brilliant piece of experiential marketing in Chavasse Park, Liverpool, introducing their Airclad inflatable popup bar to the very top of Liverpool One.
The Crabbie's Grand National Bar covered the duration of the event, opening from 11am until midnight from the 6th until Saturday 9th of April, serving a range of bespoke drinks for the visitors to The Grand National and Liverpool One.
Bar staff provided by Independent Events were on hand throughout each of the event days, supported by two mixologists, flaring up a storm and offering an array of specially designed Grand National cocktails which were specifically created for the event. Crabbies very own donkey derby held pride of place on Friday and Saturday in the popup bar in the sky, along with a selection of old school racing arcade games.
For more information, follow @CrabbiesUK on Twitter.
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