IE Nominated for IPM Awards 2016

Added: 19th April 2016

We are absolutely ecstatic to announce that we have been shortlisted as finalists in the IPM Awards 2016!  The nod comes as a result of our Road Respect #SpotRoadi summer campaign where we incorporated Oculus Rift in with road safety for the NSRI Road Safety Partnership in the North East.

We toured around the 6 partnership areas on a 42 consecutive day promotional campaign with a brand new bespoke Road Respect promotional van named Roadi by the public.  Roadi was accompanied by our fabulous promotional staff and a brand new virtual reality driving experience specifically designed for Road Respect.  The experience featured real areas and landmarks of the North East such as The Angel of The North, The Tyne Bridge and The Tyne Tunnel with users getting high scores for driving safely.  Scores were then shared via email and the Road Respect social media channels, with an online leader board being integrated into the Road Respect website.

The IPM Awards are of huge importance within the promotional marketing game and celebrate the best of the best in innovation, creativity and effectiveness; recognising and rewarding the teams involved.  The Awards Gala will take place on Tuesday 14th June 2016 at the London Hilton, Park Lane and we can’t wait to mix it with the best in promotional marketing yet again!

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