Shopping Angels at Dalton Park

Added: 11th December 2015

Our team of Customer Service + Shopping Angels have descended on Dalton Park Outlet Shopping Centre this festive season, sharing random acts of kindness and supporting the centre’s shoppers every weekend.

The heavenly angel brand ambassadors are on hand to carry bags and give out random treats that include mince pies, candy canes, reusable shopping bags to save that awkward 5p conversion at the tills, and even cover during storm Desmond with umbrellas to shield shoppers from the wind and rain. This is all part of the centres strategy to reward and thank their shoppers during the construction of the highly anticipated Phase Two development, which will include a new cinema, restaurants and a supermarket.

“What we wanted to do this festive season for Dalton Park Outlet Centre was to create an experiential campaign that would “treat “shoppers, extending and adding to the customer journey.  The team is fully trained on all of the centres offers, promotions and key gift ideas which takes it beyond the standard customer service, and what we like to think of as customer service +” Says Kerry Fairlie, Joint Managing Director of Independent Events.

The customer journey is a key element for any retail centre in these times of static online purchasing and the blending of experiential techniques with standard customer service creates an experience that shoppers will remember, a magic moment between shoppers and the centre.

In addition to this, from 4pm till 8pm every weekday, the Angels are on hand to run an onsite promotion, where every shopper gets the chance to open the giant shopping bag and win one of a selection treats within it.

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